What really works in the most premium Tier-1 GEO of In-App

The real-world experience of a team that was able to buy back additional traffic and make a profit without the magic of algorithms.

What happens to the rest of the sources while all are converted to Moloco DSP?

What numbers do you really need to look at in Moloco

Until a couple of years ago, In-App was perceived as a territory of experiments. I started up, looked at it, and made a conclusion. Sometimes lucky, sometimes not.

A breakdown of how Moloco DSP really performs in 2025: what has changed, why CPI feels higher, why ROI drops for many teams, and how to profit from In-App traffic instead of burning budgets.

Big Unity back in town!

Is it worth working with agencies that have their own internal bidding system?

Profit Rental, 309k profit through IronSource

How can I work with the Moloco source through apps with a daily spend of $15-25k and achieve high ROI

How to scale without draining your budget

A day in the life of a media buyer, or how to come positive and don’t burn out

update from Profit Rental

tips from Profit Rental experts

tips from Profit Rental experts

If you work with eCommerce, mobile apps, or mass-market products, don't miss out on Moloco DSP.

tips from Profit Rental experts

ROI 135% & $69388 net profit

ROI of 117% and $83k in net profit

How to run traffic in this source on all GEOs, including RU, with avg. ROI of more than 100%

We analyze effective approaches to online advertising creatives that convert.

What are the advantages and disadvantages? TRAFFLAB and Profit Renal monologues

What are the advantages and disadvantages of mobile traffic?

How it possible to work with the Moloco source through apps with a daily spend of \$15-25k and achieve high ROI?