Automation has long ceased to be a “nice bonus”.
In In-App media buying, it is already a necessity: rates jump, auctions change, and every hour of delay costs money. Teams that do not implement AI tools lose speed, accuracy, and budgets.
To avoid being left behind, it is necessary to systematically calculate, analyze, highlight risks, and scale what really works. We at Profit Rental have been monitoring this problem for a long time, analyzed hundreds of routine scenarios, and created a tool that turns data chaos into a managed system — Profit Mentor.

What is a Profit Mentor?

Profit Mentor is an AI-bot for automating and analyzing In-App traffic.
It connects to your ad campaigns, analyzes real-time statistics, compares them with GEO benchmarks, and provides accurate recommendations on where you're losing money and where you should scale.
Essentially, it's the media buyer's second brain:
It handles your routine, highlights your weaknesses, and helps you make decisions faster, from creativity to inventory.
Profit Mentor will help you:

analyze campaigns consciously,
get accurate benchmarks for each GEO,
see personalized recommendations,
collect whitelists and blacklists without manual analysis.

Bottom line: less chaos, more control, and predictable profits.

The main advantages: speed and clarity

Profit Mentor is a tool that solves one of the main problems of media buying: the speed of data-driven decision-making.
It combines the logic of extensive analytics, artificial intelligence, and the daily rhythm of a baer: instead of tables and chaos, there is a single interface that provides a real-time view of campaigns.
Profit Mentor analyzes each advertising campaign in real-time, highlights metrics that are out of the norm, and provides clear steps on where to look, what to disable, and where traffic is flowing well. It adapts to the goals of the baer, works with your CPA and ROI, and creates personalized whitelists and blacklists.
And all this is done in one window, without tables or unnecessary downloads.

From theory to practice: let's move on to functions

Integration with the bot is as simple and quick as possible.
After launching in Telegram, the main menu opens with two sections: “About the company” and “Profit Mentor”.
In the first, you can learn more about the team and the service, as well as contact the relevant department.
In the second, you can access all the bot's features: campaign analysis, inventory blacklist, geo benchmarks, and Profit Academy.
The bot's functionality includes:

Analysis of ad campaigns
Geo benchmarks
Blacklist inventory
Profit Academy

Let's look at each functional in detail.

"Ad campaign Analysis"

The main feature of Profit Mentor is smart analysis of your advertising campaigns with personalized recommendations. The bot connects directly to your Moloco DSP account and uses a trained neural network to conduct in-depth analysis of performance.
All you need to do is select a period, such as the last 7 days of impressions, and within 30-60 seconds, you will receive a detailed HTML report on your advertising campaign with insights and optimization tips.
The report will contain data based on your RC:

Comparison with benchmarks
Campaign statistics
Statistics on creatives
Recommendations for your RC
Statistics for the top 20 inventory items that accounted for the majority of expenses
Exchange Statistics

HTML report from Profit Mentor

Campaign statistics

We have made the report include additional metrics that are not available in the advertising dashboard: ROI, CR click→install, CR install→registration, CR registration→deposit, CPA registration, and CPA deposit.

Now you don't have to calculate everything manually - Profit Mentor does it automatically, saving you time and allowing you to focus on your strategy.

2. Comparison with benchmarks

In this section, the neural network compares your results with the norms of a specific auction.

Сравнение с бенчмарками

Three key areas are analyzed here: traffic purchase cost (CPI), creative appeal (CTR, CR to install), and funnel conversion (CR to registration and CR to deposit).

It analyzes three key areas::

Traffic Cost (CPI)
Creatives' effectiveness (CTR, CR per install)
Conversion rate by funnel (CR to registration and CR to deposit)

This is especially useful when testing new geos: comparing your results with benchmarks will show you where you're hitting the market and where you need to adjust your strategy.
If your metrics deviate from the norm, the bot will automatically generate recommendations. Important: Metrics are closely related, and it can be challenging for even a professional to identify the root cause. Profit Mentor considers various scenarios: for example, if your CR is below the norm, the bot will check both your creative and your ASO, providing recommendations for both cases.

3. Statistics on creatives

The report helps you to immediately understand which creatives bring profit, and which ones are worth disabling.
The table displays key indicators: CPA and ROI for each creative. This allows you to immediately see which ones work better, and which ones drag the budget down.
In the iGaming vertical, creatives decide everything: even small differences in presentation can have a drastic impact on the result.
Profit Mentor helps you to disable ineffective creatives in time, and strengthen those that give a result.

Статистика по креативам

4. Exchange statistics

This report helps you to get a deeper understanding of which traffic sources are really working and which are draining your budget. Each exchange is a collection of a large number of inventory: publishers and mobile apps.
For each of them, Profit Mentor calculates CPA and ROI so that you can evaluate the effectiveness of your purchases. You can disable ineffective exchanges both before and during the campaign. Under the table, Profit Mentor highlights the metrics with colors and automatically categorizes them into four categories:
🟢 — everything is fine
🟡 — requires attention
🔴 — better to disable
⚫ — not enough data Categorization dynamically adapts to your KPI set during the first interaction with the bot.

Important: exchange analysis logic is different from inventory — one source combines hundreds or thousands of apps, so the bot takes into account the amount of statistics and the reliability of data to make a decision about disabling, so that you make decisions based on facts, not guesses.

Exchange Statistics

5. Inventory statistics

Exchange Statistics

The report displays the 20 apps with the highest costs, which are where the majority of your budget goes.
Typically, the source distributes traffic among multiple apps, but in practice, it often happens that a few inventory apps consume a significant portion of the budget.
Profit Mentor automatically highlights these apps so that you can understand where the traffic is really going, evaluate the effectiveness of each platform, and, if necessary, quickly adjust your campaign by disabling unprofitable inventory and reallocating your budget to where the traffic is paying off.
The report structure is logical and transparent: campaign → creatives → exchange → inventory.
This allows you to see a comprehensive picture and manage each level: disable weak creatives, remove negative exchanges (SSP), or troubleshoot problematic apps.

6. Additional materials

After the Profit Mentor report, we may send you a few more files:
"Blacklist and Whitelist by inventory"

The sheets are generated based on the KPI you set.
With Blacklist, you'll see where your campaign is losing efficiency and where your budget is being wasted at the inventory level.
Whitelist, on the other hand, shows you the apps that are performing well. We recommend saving these apps and adding them to your portfolio for future launches.
The result is a ready-made blacklist and whitelist that you can insert into your account with a single click. This saves you hours of manual monitoring and eliminates the risk of making important decisions based on guesswork.

"GEO Benchmarks"

Using the "GEO Benchmarks" button, you can view the average values for key metrics: CTR, CPI, CR for installation, registration, and deposit.
This data helps you objectively evaluate the effectiveness of your campaigns and understand your position in the market.

«Blacklist inventory»

The "Blacklist Inventory" feature allows you to quickly obtain a list of ineffective publishers by region. This list is generated based on the analysis of a large amount of data and has been refined by Moloco specialists.
All the inventory on this list has shown low efficiency in the igaming segment, and placing ads on them is a waste of budget. Use this tool to avoid manually collecting information and spending a significant amount of time and money on testing.

«Profit Academy»

The Profit Academy section is a learning environment within Profit Mentor. In the near future, this section will collect guides, articles, tips, and tutorials organized by source. Profit Academy will help beginners quickly understand the features of in-app advertising, and experienced media buyers will find solutions for specific cases.

How do I activate Profit Mentor?

We understand perfectly well that media buyers don't like to spend time on complicated instructions — that's why we made Profit Mentor's connection as simple and quick as possible.
The bot is available to all Profit Rental clients.
If you're not with us yet, it's enough to leave a request — the manager will help to carry out integration with the advertising cabinet and connect Profit Mentor to your account.
All actions take place within the Profit Rental ecosystem and take literally a couple of minutes:
1. Go to the Telegram-bot Profit Mentor.
2. Select the "Profit Mentor" item.
3. Click on "Integration with Profit Mentor."
For new customers, there is a free beta version with access to the key functionality, which is the analysis of advertising campaigns, as described above.

Profit Mentor updates and development

Profit Mentor is not just a bot, but a unique tool that grows with the market and its users.
We regularly train the system on new data, add features, and simplify routine tasks to give media buyers more time for strategy and scaling.
Integrated with Profit Rental's agency accounts, the bot works directly with data from Moloco DSP, eliminating errors and ensuring accurate analytics. It analyzes campaigns, compares results with market benchmarks, and provides a single report instead of multiple tables.
Profit Mentor does not replace the media buyer — it enhances it.
Takes over the routine, helps to see the whole picture and make decisions faster.

And the Profit Rental team accompanies customers at every stage — from the first launches to scaling and growing profits.
Such tools already today turn the chaos of data into simple, manageable processes.
There is only one thing left: to watch the changes or become a part of them.

Profit Mentor is available today

As a reminder, a free beta version is available for new customers, providing access to the key functionality of campaign analysis, which we discussed earlier.

Rent an account

Watch the full Profit Mentor presentation on YouTube

Profit Rental Telegram channel

There are still many updates to come for Profit Mentor. We also plan to show its work on a real case and possibly hold a voice chat. Don't miss out - it will be interesting.

Profit to everyone!

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