What are the advantages and disadvantages of In-App traffic?
How to launch it correctly to generate stable income?
What are the key factors that influence success?

What are the features of the audience in mobile traffic?

All these questions are answered by a former Bier with 6 years of experience in In-App, and now the CEO of the rental service for agency accounts under In-app networks and social Profit Rental — Alex Diaz. Ready to dive in? Let's go!

In-App sources are often criticized by buyers, who believe that you won't get the highest-quality traffic here. However, modern In-App networks are actively working on improvements by implementing artificial intelligence, optimizing processes, and offering opportunities for scaling large volumes.
Let's explore:

What are the advantages of In-app over Facebook

Forget about the constant blocking of advertising accounts, payment methods, and creatives that you encounter on Facebook every day. In in-app traffic, you can use any creatives, banking interfaces, and even real money, which is not available on FB.

In addition, In-app advertising campaigns have a long-term effect.

Facebook campaigns can provide better ROI and traffic quality, but daily bans, complex setup, and a need for in-depth system knowledge make the process challenging. In-app traffic, on the other hand, lacks these complexities, making it easier to get started, especially for beginner bakers.

Instead of constantly fighting the system, you can focus on a creative approach: developing creatives, testing optimizations, and improving your links.

If you're used to dealing with the source every day, where you need to refill new accounts, create creatives, and constantly search for working approaches to launch ads, you can forget about it in In-app.

Here, you won't find the daily routine that media buyers face on Facebook.

It's worth investing time in setting up a link (taking an offer and an app, creating a creative), configuring your campaign, and it will work for 1-3 months without the need for constant adjustments. This is especially true for iOS apps and in-app sources, which can generate stable revenue without your intervention.

One of the most important things is the absence of bans.

What are the disadvantages and difficulties of working with In-app sources?

You can't target specific gender, age, or interests here. The audience is limited to the app's players. While Facebook allows you to precisely target your audience, you're working with a single app audience here.

Also, on some geo, the quality of traffic may be low: low ROI, low deposit and player return rate, if we are talking about the gambling vertical. However, it all depends on your experience and agreements with the Partner Program.

To get a good result, you need to test a large number of hypotheses and find a working option. Also, experience in launching traffic will be a great advantage here.

Another disadvantage is the difficulty of launching.

First of all, there is no targeting.

What are the audience characteristics?

The peculiarity of In-App traffic is that the audience is not the same for each offer. Here, the target audience is formed by targeting app categories or by creating white lists (lists of target publisher apps).

Thorough work with white lists allows you to effectively set up campaigns and achieve maximum results.

To do this, you need to conduct a test run. You evaluate which apps are generating target traffic. For example, an ad was shown in 100 apps, but only 21 of them generated good results. You add these 21 apps to your whitelist for future runs.

How are whitelists created?

The audience in In-app traffic is similar to Facebook, but there are important differences. Facebook is a social network where targeting allows you to consider interests, age, geography, and other parameters. The audience of In-App networks is users of various mobile applications: games, utilities, financial services, educational platforms, as well as gambling and betting applications, etc.

What is needed to successfully launch campaigns?

— offer
— application with correctly configured MMP-trackers and high-quality design
— source — high-quality video creative
— the required type of optimization.

To complete this puzzle means to achieve 90% success.

If the PP does not set strict requirements for traffic quality, you can earn well in In-app.

The last thing is the agreement with the Partner Program.

You also need experience and analytics to know which creatives are effective and which approaches are best.

You need to understand the characteristics of the audience in different geographies: which creatives work better, what players are interested in, and how to set up a campaign. You also need to know how to work with a specific source. For this, we always provide our setup guides so that you can properly configure and launch your advertising campaigns.

The key to success is the right combination. A successful campaign consists of several elements:

What are the prospects for In-app?

The prospects are huge: the In-app market is growing, and people have been making money from it for years. To succeed, it's important to find your perfect combination, which requires experience, patience, and creativity, but the results are worth the effort.

In-app traffic is not a magic pill, but with the right approach, you can consistently make a profit. The average ROI is 60-80%, but with a successful combination, you can achieve up to 300% or more.

What makes In-App traffic attractive to media buyers?

By working with In-App, you can not only earn consistently, but also develop as a professional.

There's less routine and more room for creativity. On Facebook, every day is a battle against the system, with constant bans and edits. In-App allows you to focus on the essentials: creating creatives, testing optimizations, and scaling successful campaigns.

Conclusion

You can rent an agency account for In-app sources from Profit Rental:
— We provide accounts for any vertical (gambling, betting, crypto, nutra, white niches);
— We approve any campaigns and the most aggressive creatives;
— We are experts with over 7 years of experience in mobile traffic and various verticals: we help with launching, integration, provide instructions, analyze your advertising campaigns, and provide expertise.

Write to us or register in bot by specifying which vertical source you need an account for, and we will promptly provide you with an agency account with maximum privileges, professional support, and instructions for the selected source. Our tg channel and support.

In-app grids are a great opportunity for your traffic and profit. With the right experience and setup, In-App sources can be a powerful tool for improving and scaling your advertising campaigns.

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