ROI of 117% and $83k in net profit

CASE STUDY Profit Rental and Boomerang Media on launching traffic through Moloco DSP to Spain

Дата обновления: 12/10/2019

Publication date: 06/06/2025

Author: Profit Rental

Reading time: 7 min

Introduction

Hello everyone! This is Profit Rental, a service for renting agency accounts for In-app and social media.

Today, together with Boomerang Media, we will demonstrate how much profit can be earned by running traffic through Moloco, a DSP network with smart optimization that purchases traffic from a variety of In-app sources (IronSource, Unity, Applovin, Bigo, Mintegral, Chatboost, Sharelt, etc.).

Who are Boomerang Media?

Boomerang Media is a dynamically developing team of experienced CPA specialists specializing in the gambling and betting vertical. Since 2016, the team has been continuously growing and expanding the boundaries of performance marketing.

Previously, Boomerang Media did not work with Moloco DSP, but after contacting us for accounts, we offered to test this source. Thanks to our support, expertise and their experience, the launch was successful, and now the guys are scaling traffic to a large number of offers. The guys managed to share one of their launches with us, so that we could analyze in detail and show how much profit can be achieved by working with Moloco DSP together with us.

We received all the answers to our questions directly from Grigory, the Teamlead for In-App advertising at Boomerang Media.

Input data:

Vertical: gambling
Source: Moloco DSP
Team: Boomerang Media
Account rental service: Profit Rental
Geo: Spain
Offer: ES Legiano
Offer type: Public
Payment model: CPA
Target action payout: $178
Tide period: 1.12.24−25.12.24
Spent: $71k (including PR commission)
Received: $161,090k

How many total costs did you get?

One advertising cabinet and one Moloco DSP source account were used. The total cost was \$71,000 (including the Profit Rental commission, but excluding the cost of creatives and app rentals). Some of the creatives were designed by in-house designers, while others were outsourced, but these costs were minimal and accounted for approximately 1% of the cabinet's expenses.

How did you set up, optimize, and scale your PPC campaigns?

Since this was the first time we were launching this source, the Profit Rental actively helped with the setup, shared tips, and oversaw the launch. They provided valuable recommendations on targeting options:
— Geo-targeting;
— OS Android (without version restrictions, as not all apps collect OS version data. If you set a restriction, the ads will simply not appear in those apps, which will narrow your reach and increase your ad costs);
— Excluding the category of children's apps.

The bidding strategy was set to automatic using the Average Budget strategy with the desired average daily budget set. The payment was made per thousand impressions (CPM), and the average cost per lead was $78.

Campaign optimization was carried out mainly through creatives and blacklists. The guys from Profit Rental also suggested that it is best to run advertising campaigns with optimization for in-app events (deposits).

The first and most important thing is the creatives, which we will show you examples of below.

The second and third are Exchange (SSP) and Inventory. We performed sampling and optimization each time for our own bundle, as something that works on one geo may not work on another.

Exchange (SSP): During the work process, we disabled less effective sources that showed unprofitable results, even on good and proven creatives.

Inventory (advertising applications): publishers with an expensive registration fee (as an intermediate event in the funnel) or publishers with expensive deposits or no deposits at all were sent to the blacklist.

Since Moloco is a DSP network that has a large number of sources, 9 Exchange (SSP) sources and about 15 Inventory (App) applications were disabled and sent to the blacklist in order to scale traffic, as they did not show their effectiveness and did not bring registrations and deposits at the optimal price.

Which creative approaches have proven to be the most effective?

All possible creative formats were used*, and various approaches were tested, including:

Native videos;
Emotions + SMS;
News formats
User cases
Interfaces of popular top games by brand and GEO.

*We have described more approaches in In-app traffic creatives in our article, click on the link.

Here are some creatives that have performed well:

Which app design has proven to be the most effective?

During the work, we used three Android apps. The longest-lived app successfully ran the entire advertising campaign, while the average lifespan of apps is usually 2-3 weeks.

The design of the apps was universal, without being tied to specific slots or brands. The design used simple visual solutions with the theme of countries, girls and slots.

Какие показатели по конверсиям получились?

There were about 22,498 installs, 8,161 registrations, and 905 deposits. CR from install to reg 36%, CR from reg to deposit 11%.

Why did you decide to use an agent account from Profit Rental?

The guys from Profit Rental are real experts. As we mentioned earlier, we haven't worked with this source, but the guys confidently recommended it as a powerful tool for scaling and reaching higher volumes. By renting an account, we didn't just gain access; we received comprehensive support. The guys were always available, helping us with setup, sharing useful tips and tricks, and pointing out important details where mistakes are often made. This approach is particularly valuable when working with a new source.

We continue to work with this source with a large number of offers and consistently achieve excellent results and high volumes of traffic. Profit Rental has proven to be a reliable and competent partner. If you need professionals who are always available and truly understand their work, then this is the right choice for you!

Conclusions

This case study clearly demonstrates that launching In-App traffic through Moloco DSP is a powerful tool for optimization, scaling, and achieving high profits. Proper setup, well-thought-out strategy, strong creatives, and converting app design are all crucial factors for success.

And with the experience, expertise, and support of our specialists, your launch will be as efficient as possible. Do you want to rent a Moloco DSP account and launch traffic with us? Write to us in bot!

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Wishing huge profit to you!

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