In a situation where many advertising platforms are tightening their rules, blocking accounts, and making it more difficult to launch advertising campaigns, In-app sources have become an excellent alternative. They allow you to scale your traffic without restrictions, run ads for any GEO, including Russia, while minimizing the risk of fraud.

One of these sources is IronSource, an ad network that provides stable results regardless of GEO, vertical, or creatives. As part of Unity, IronSource offers high-quality, fraud-free traffic, stable launches for any GEO, including RU, excellent optimization for CPA campaigns, and a good conversion rate.

More than 88% of leading mobile games in the US are connected to the IronSource advertising platform, and the global audience is 2.5 billion people per month. For comparison, Facebook's monthly audience in 2024 is 3 billion people.

With its help, you can generate traffic with an average ROI of 60-150%, if you approach the work correctly.

However, unlike Facebook, it is almost impossible to get into IronSource from the street. Even large teams prefer to work through agency accounts

Profit Rental, which successfully approves all verticals. Over the years of working with In-App, we have accumulated a lot of expertise that we are happy to share with our clients.
In this article, we will tell you how to get an account and launch your first advertising campaign in IronSource through our service.

How do I start traffic in ironSource?

Перед вами откроется рабочая область:

After receiving your account login and password, you need to visit the website auth.ironsrc.com/login. Enter your details and click "Log in".

In the "Title to promote" field, select the app that you want to promote. To do this, click on "Add new title," select "App Store or Google Play," and paste your link to the desired app.

To create a campaign, click the "New campaign" button and then enter a name for the campaign.

Let's proceed to the payment settings. In "Bid Type", specify the payment model, and in "Default bid", set the optimal bid.

Click "Import tittle info" and select the app category based on the vertical. Click the "Save" button, and the app will be saved in the list. You will no longer need to add it.

To find the "advertiserid" and "password" in IronSource, click on the Account tab in the bottom-left corner, select Account from the menu that opens, and then open the API window, where you can copy the ID and password for the integration settings.

Next, let's configure the mobile attribution link. IronSource supports integration with AppsFlyer and its counterparts.

Next, we set up events (registrations and deposits), sources, and so on, in order to get our attribution link.

After that, the link should be automatically transferred to IronSource and you can start uploading.

Add one or more countries for the bay and load the creative sets. There are several types of creative sets in IronSource:

video/carousel;
video/full screen;
video/interactive final image;
game creative set.

The most common format for gambling launches is "video/full screen," as it provides excellent conversion rates. We will discuss other recommendations for working with IronSource later.

Tips for working with ironSource

Here are some basic tips for bays:

The key metric in IronSource is IPM. It shows the number of installs per 1,000 impressions. Based on this metric, IronSource determines the quality of your creative. If your creative is bright and juicy, and your IPM is high, you have a good chance of winning the auction without aggressively bidding up.

An important point is the setting up of black and white lists, which allow you to select specific publishers with a suitable hot target audience. For a high conversion rate, our service offers ready-made white lists for gambling on different GEOs.

In IronSource, there are options for optimizing ads for install, registration, and deposit, which allows you to generate a large amount of traffic with a high and stable profit. To enable optimization for deposit (tCPA), you need to reach 5,000 installs and 100 deposits within 90 days from a single GEO.

For faster approval, we recommend creating 5-6 ad campaigns at once, instead of one. Then the waiting time for approval will be reduced.

To prevent the ad from starting to unfurl without your knowledge, set the minimum bid at the geo level ($ 0.01). When you are ready to launch the RC, just pick it up. Usually, you always choose the language of the creative set in the country where you plan to launch it. However, it is recommended to set English for at least 1 creative set, since many people have the device OS translated into English, this will give additional audience coverage.

By the way, IronSource allows you to consistently generate large amounts of traffic on almost any geo (from Italy, Spain, and Poland to Turkey, Brazil, and Bangladesh). Additionally, you can also generate traffic for Russia, as IronSource is one of the few remaining and relevant sources for gambling.

What should I use it for?

One of the most trending geos is Turkey. Despite the relatively high CPI, the conversion rate was excellent after optimization. Russia is also doing well: low competition allows for a decent ROI.

Click "Import tittle info" and select the app category based on the vertical. Click the "Save" button, and the app will be saved in the list. You will no longer need to add it.

In addition, it is worth noting that IronSource is one of the best sources for iOS apps. For example, here is a launch report from one of the agent accounts:

Conclusions

ironSource has a monthly audience of >2.5 billion people and is suitable for working with many geos, including the EU, Asia, Latin America and Russia;
IronSource offers a wide range of options for optimizing ads for installation, registration, or deposit;

However, access to IronSource is severely limited on the market, and our service, Profit Rental, is the only seller of agent accounts. With us, you can get not only an account, but also professional advice, quick moderation, and approval of even the most challenging gambling creatives;

To find out all the details and rent an IronSource account, write to our bot — our managers will contact you soon!

Also, subscribe to our telegram channel, where you can find a lot of useful information.

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