Hello everyone! This is Profit Rental, a service for renting agency accounts for in-app and social media.
Portugal, Italy, and Turkey sound like a vacation destination, but today we're not talking about resorts. Instead, we're focusing on geos that have yielded excellent results when launched through IronSource.

Together with the Click Traffic team, we are sharing an interesting case: how to launch traffic through IronSource to Tier-2 countries:
— we will show statistics for all three countries;
— we will analyze the launch for Turkey in detail;
— we will go through the optimization settings step by step, including tCPE optimization and how to work with it;
— we will discuss how the PlayAds creatives worked.

It will be to the point, with numbers and no water. Let's go!

Input data

Profit Rental:
Why did you choose IronSource? and launch traffic to Portugal, Turkey, and Italy?

IronSource. It's not easy to get access to it: not everyone has it, and it's rare to have the ability to work with multiple advertising accounts at once. Therefore, we decided to try and test it.

Profit Rental:
What factors influenced the choice of countries such as Portugal, Turkey, and Italy?

We heard some positive feedback from our colleagues about Tier-2, so we decided to take advantage of the opportunity and run a test. Since IronSource is a new source for us, we started by testing a variety of geos. Some of the geos had poor traffic quality, while others had lower conversion rates for us. Eventually, we found geos that performed well and decided to scale them.
Our key metrics remained the same: ROI, volume, and quality of traffic for the advertiser.

From launch to results: could you share?

We can't disclose all the offers, approaches, and combinations, as many of them are still relevant, used in our work, and continue to bring stable results, albeit not at their peak. However, we can analyze one case in detail and share information about the launch in Turkey, which has become one of the most interesting.
The statistics can be viewed below, where we provide data from our advertising accounts.

Profit Rental:
So, Turkey: what formats or mechanics did you use in your creatives? Was there anything that gave you a noticeable boost in results?

At the launch, we had more than 20 creatives in different formats — vertical, horizontal, and square. The guys from Profit Rental suggested relevant games on these geos. We used gif banners as endcards (a static image with a bonus at the end of the video): at the end of the creative, a static image with a bonus and a "Download" button appeared. An active button with animation and pulsation always attracts and provokes further action.
We also used Playable ads.
Playable ads is a demo version of a game that is visually and mechanically similar to the game that is being promoted in the offer.
The creative is in the form of a video game: the user has not yet installed it, but they have already "won." It works well, engages the user, and has a decent conversion rate.

How did you set up, optimize, and scale your ad campaigns? Are there any specific features regarding the structure and bids?

After the companies have been trained, we can proceed to tCPE optimization.

We select creatives that not only perform well, but also lead to targeted actions. We disable and remove those that actively drain the budget but provide expensive deps.
We send publishers with low IPM to the blacklist — if, for example, there are no installs with 500 or more clicks, then the audience is irrelevant. They reduce the overall IPM of the campaign and can negatively affect the unskipping.
We also disable publishers whose events (registration or deposit) are too expensive. On the other hand, we raise the bid for publishers with cheap target actions, thereby giving them more impressions.
If the result is "on the verge" for publishers — it's not a loss, but it's not perfect either — you can slightly reduce the bid. This way, we prioritize publishers and give more credit to those who are actually working.

At the start, we launch two types of campaigns: CPI and tCPI. These formats are immediately available in the IronSource interface. We upload 4-6 creatives to a single campaign. Since there are many creatives, we divide them into several campaigns. This is done to ensure that all ads receive a more or less uniform spend. If we upload everything to a single campaign, the algorithm will select 2-3 strong creatives and only display them, while the others will not receive impressions. It is important for us to test all the creatives, because some of them may yield the best results in terms of deps.
We set the starting bid higher than the average geo bid by approximately 30-50%. This helps us win the auction and secure a position in the first 2-3 days, allowing us to generate active clicks on our ads. Afterward, we analyze the results and adjust the bid as needed.
Additionally, we use the setting recommended by Profit Rental in their guide: transferring events to IronSource. This allows you to display separate columns for the number of registrations and deposits, which greatly simplifies analytics and subsequent optimization. Additionally, it makes it easier to view and place bets on publishers based on the received events.

How does tCPE optimization work, and how does it differ from standard CPI?

tCPE is a fully automatic optimization model for a target event, which determines the bids based on the desired price for the event.
Unlike standard CPI, where bids need to be set manually, the algorithm works automatically. The key is to set the target price correctly. We rely on the numbers we have obtained from previous campaign types and set the tCPE slightly higher or lower, approximately +/- 15%, and it will select the most relevant audience.
We duplicate and adapt the approach for other games.
Important: tCPE campaigns are learning. For the first 5 days, you can't touch anything — neither bids nor budgets. At first, the system may buy irrelevant publishers, but over time, the algorithm will understand that it's not worth spending money there and will only keep those that actually work.
This type of campaign can only be launched through support, so you need to contact the Profit Rental team. However, there are minimum requirements: the campaign must have at least 5,000 installs and 100 target events in the last 90 days, and only then can it be converted to a tCPE model.

Какой дизайн приложений лучше всего показал себя?

Sweat Bananza and Tiger are some of the most popular games in Turkey.

Profit Rental:
What are the conversion rates?

We provide screenshots from Keirato below:

Why did you decide to use our Profit Rental agent accounts?

This is one of the few services that provides access to a closed source like IronSource, which is not an easy task. We have always received and continue to receive a high level of support. The team provides real assistance, such as speeding up moderation and offering advice on approaches and types of creatives. We have not seen this from any other service.

Results

IronSource is an advertising network that offers a wide range of options for optimizing, scaling, and testing your hypotheses. Accessing an account can be challenging, and there are only a few companies in the market that can provide multiple accounts.
We, Profit Rental, provide accounts for IronSource, assist with account setup, share proven approaches, and help you achieve profitability.

Do you want to rent an IronSource account and start driving traffic with professional support and assistance?
Contact us in bot!

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Wishing profit to you!

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