Today, together with the ProTeam team, we will tell you how to launch traffic through Moloco DSP to Portugal:
— what combination worked and turned a profit
— how to approach creating creatives to interest players like the Portuguese;
— how to optimize traffic and scale it correctly;
— and why the support and expertise of the account rental service play an important role in achieving stable profits for teams.
It will be to the point, with numbers and no water. Let's get started!

Input data

Vertical: gambling
Source: Moloco DSP
Team: ProTeam
Account rental service: Profit Rental
GEO: Portugal
Offer: SLOTT
Offer type: public
Payment model: CPA
Target action payout: $115
CPI: $2.86
Tide period: 12.02.25–31.03.25
Spent: $51362 (including PR commission)
Received: $120750
ROI: 135.09%

Profit Rental:
Why did you choose Portugal?

Portugal is a Tier-2 country with a fairly solvent audience. We decided to test this geo, and we were not disappointed :) Moreover, the installation cost is quite low at $2.6, making this geo even more attractive for testing.

Profit Rental:
How did you set up, optimize, and scale your ad campaigns?

Campaign optimization was mainly carried out by working with creatives and creating a blacklist.
The first step is to test 5-8 different approaches for creatives, even when launching on a wide audience. Then, we adapt and customize the successful ones for different top games and create an additional pack of creatives.
It is important to test which creatives actually work, as strong creatives can also yield positive results on a wide audience.
To ensure that the tests were completed quickly and we didn't have to wait long for the approval of the creatives, we immediately contacted Profit Rental's support team, and they promptly assisted with the approval process.

The next step is to create a blacklist based on the exchange lists. Exchange lists that have a low CR or no conversions are excluded.
If a single deposit is made but no targeted events are generated, the Inventory (App) is disabled and added to the blacklist. Even if a single deposit is made from a specific app, it is important to monitor whether there are any repeat conversions. If there are not, it is best to exclude the app.
Two Exchange (SSP) servers and about 15 applications that did not produce the desired results were disabled and added to the blacklist.

Additionally, we removed one category with subcategories related to children and family, which was recommended by the Profit Rental team.

Profit Rental:
What approaches did you use in your creatives? Were there any unique features that you implemented?

You can't fool the Portuguese: avid players know what real slots look like.

As you know, in-app traffic is of unstable quality and highly depends on creatives. When launching traffic, the best results are shown by creatives with slots, whose mechanics are as close as possible to the real gameplay on the offer. Experienced players know well how certain games look like inside applications, and if the visual in the creative does not correspond to reality — with unusual special effects or animation not similar to the offer, they immediately understand that they are being deceived:)
Therefore, it is important to use creatives that are as close to the real game as possible, especially when it comes to bonuses that are waiting for them on real slots.
Therefore, when we launch traffic to an offer, we need to rely on the top games within this offer — as a rule, they are leading not only in popularity, but also in the average receipt. Using these top games in creatives shows high CR per deposit and a fairly high average receipt.
That's how we found the perfect envelope bundle:)

Profit Rental:
Which app design has proven to be the best?

We used the well-known designs: Joker and Gate of Olympus.

Profit Rental:
What are the conversion rates?

There were about 16,784 installations, 4,482 registrations, and 1,050 deposits, with inst2reg of 27.62%, Inst2dep of 6.47%, and Reg2dep of 23.43%.

Profit Rental:
Will you use this approach in other geographies?

Yes, successful creatives, and if there are popular games in the new geo that are similar or repetitive, then yes, we can test this approach. We need to try everything and see how many baers there are and how many approaches there are.

Profit Rental:
Why did you decide to use our Profit Rental agent account?

Guys don't just give out accounts — they really help you get into the plus side.
At every stage-from setting up and approving creatives to solving technical issues. questions — the team was always in touch and supported. This doesn't happen very often: when an agency gives you access, it actually accompanies you.
In some cases, you were the one who helped us with scaling.
Thanks!

Results

By launching traffic with Moloco, you can achieve good and stable profits. Proper setup, strong creatives, and our assistance all contribute to success.

When you have a team with expertise behind you, the results won't be long in coming.
Profit Rental is not just an account rental service; it's a partnership that generates profits.

Do you want to rent a Moloco DSP account and start driving traffic with us?
Write to us at bot.
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Wishing huge profit to you!

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