The third quarter of 2026 for high-risk: why Meta, Google Ads, and other sources are going through one of the strongest storms
We break down why Q3 2026 became difficult for high-risk and iGaming teams: the storm in Meta, Google bans, Bing checks, and stricter Taboola moderation.
Дата обновления: 12/10/2019
Publication date: 25/09/2026
Author: Profit Rental
Reading time: 6 min
Content
Introduction
2026 feels as if advertising platforms have decided to test the market’s resilience all at once.
Meta is going through another storm, Google is seeing bans of farmed accounts, instant bans, and repeated reviews of already running campaigns, while Bing and Taboola are also going through cleanups.
Individually, none of these processes can be called completely new: accounts have been banned before, and iGaming requirements are regularly revised.
But when several processes overlap within a single quarter, a logical question appears: is this just another seasonal storm, or are advertising platforms really entering a stricter mode of operation?
Together with our technical specialists, we break down what has actually changed in the market, why iGaming is being hit especially hard, and what teams should do right now.
Meta is going through another storm, Google is seeing bans of farmed accounts, instant bans, and repeated reviews of already running campaigns, while Bing and Taboola are also going through cleanups.
Individually, none of these processes can be called completely new: accounts have been banned before, and iGaming requirements are regularly revised.
But when several processes overlap within a single quarter, a logical question appears: is this just another seasonal storm, or are advertising platforms really entering a stricter mode of operation?
Together with our technical specialists, we break down what has actually changed in the market, why iGaming is being hit especially hard, and what teams should do right now.
Q3 2026: what teams are seeing in practice
If we look at what teams are facing right now, the picture is quite unpleasant. Meta is going through one of the biggest storms in recent times, Google has seen more account bans, repeated reviews of already running campaigns, and additional verifications, while Bing and other sources are increasingly showing problems with moderation and restrictions.
It is important to separate two things.
First: real changes in the rules and processes of the platforms themselves.
Second: what teams are seeing in their own work: more bans, more reviews, unstable farmed accounts, and more frequent campaign stops.
What is happening in Meta
The current wave of bans is one of the strongest in the last 3–5 years. A comparable situation happened around 2022, and now the market is again facing a similar ban density.
The storm is hitting card-based ad accounts the hardest. In some cases, the ban rate reaches 80–90%, and the number of accounts that can properly survive launch and continue working has noticeably decreased.
Accounts with credit lines look more stable for now, but they are also becoming more expensive: the market is quickly adapting to demand, and conditions for this type of infrastructure are changing.
Another problem of recent weeks is pixel transfer between Business Managers. In some cases, pixels stop being transferred properly to other BMs, which breaks the usual launch schemes and forces teams to rebuild infrastructure while already working.
Ivan, Team Lead FB at Profit Rental:
“Right now, this is one of the hardest periods for Facebook in recent years: very few accounts survive, and BMs are being banned much more aggressively than before.”
What is happening in Google
In Google, the main hit has landed on farmed accounts and mass infrastructure. In August–September, teams increasingly faced situations where accounts were banned in bulk, after which they had to be restored through appeals — and not always successfully.
At the same time, additional verification requests have become more frequent. BOV and other forms of verification started appearing on already running accounts, and some launches could stop even before normal delivery.
Accounts registered in bulk are going through the current wave especially hard: accounts created in batches, using identical or repeated proxies, numbers, template infrastructure, and other similar signals.
Anton, Team Lead Google at Profit Rental:
“Previously, you could roughly take a large batch of accounts, launch some of them, and continue working. Now this model has dropped significantly. In August–September, even white-hat companies on warmup could get bans, while farmed accounts are massively catching bans and often do not come back after appeal.”
What is happening in other sources
In Bing and Taboola, the situation looks slightly different, but the general trend is the same: checks are becoming stricter, and platforms are paying more attention not only to the ads themselves, but also to the infrastructure around them.
In Bing, for gambling and other verticals, licenses and correct advertiser data remain important. Additional checks may appear when there are changes in the account or business information, so the launch increasingly depends on how cleanly and consistently the infrastructure is built.
In Taboola, teams are currently feeling not so much a mass wave of bans, but stricter requirements for creatives, domains, and the quality of the advertiser itself. Some materials go into additional review, some accounts receive restrictions, and weak domains or repeated patterns become a problem faster.
Special attention should be paid to domains: age, trust, absence of low-quality or scam signals, and the overall reputation of the website. Even with a working account, a weak domain or a problematic creative can stop the launch.
It is important to separate two things.
First: real changes in the rules and processes of the platforms themselves.
Second: what teams are seeing in their own work: more bans, more reviews, unstable farmed accounts, and more frequent campaign stops.
What is happening in Meta
The current wave of bans is one of the strongest in the last 3–5 years. A comparable situation happened around 2022, and now the market is again facing a similar ban density.
The storm is hitting card-based ad accounts the hardest. In some cases, the ban rate reaches 80–90%, and the number of accounts that can properly survive launch and continue working has noticeably decreased.
Accounts with credit lines look more stable for now, but they are also becoming more expensive: the market is quickly adapting to demand, and conditions for this type of infrastructure are changing.
Another problem of recent weeks is pixel transfer between Business Managers. In some cases, pixels stop being transferred properly to other BMs, which breaks the usual launch schemes and forces teams to rebuild infrastructure while already working.
Ivan, Team Lead FB at Profit Rental:
“Right now, this is one of the hardest periods for Facebook in recent years: very few accounts survive, and BMs are being banned much more aggressively than before.”
What is happening in Google
In Google, the main hit has landed on farmed accounts and mass infrastructure. In August–September, teams increasingly faced situations where accounts were banned in bulk, after which they had to be restored through appeals — and not always successfully.
At the same time, additional verification requests have become more frequent. BOV and other forms of verification started appearing on already running accounts, and some launches could stop even before normal delivery.
Accounts registered in bulk are going through the current wave especially hard: accounts created in batches, using identical or repeated proxies, numbers, template infrastructure, and other similar signals.
Anton, Team Lead Google at Profit Rental:
“Previously, you could roughly take a large batch of accounts, launch some of them, and continue working. Now this model has dropped significantly. In August–September, even white-hat companies on warmup could get bans, while farmed accounts are massively catching bans and often do not come back after appeal.”
What is happening in other sources
In Bing and Taboola, the situation looks slightly different, but the general trend is the same: checks are becoming stricter, and platforms are paying more attention not only to the ads themselves, but also to the infrastructure around them.
In Bing, for gambling and other verticals, licenses and correct advertiser data remain important. Additional checks may appear when there are changes in the account or business information, so the launch increasingly depends on how cleanly and consistently the infrastructure is built.
In Taboola, teams are currently feeling not so much a mass wave of bans, but stricter requirements for creatives, domains, and the quality of the advertiser itself. Some materials go into additional review, some accounts receive restrictions, and weak domains or repeated patterns become a problem faster.
Special attention should be paid to domains: age, trust, absence of low-quality or scam signals, and the overall reputation of the website. Even with a working account, a weak domain or a problematic creative can stop the launch.
Why high-risk is getting hit especially hard: a bit of news
iGaming now has an additional challenge: against the background of general market instability, platforms themselves continue to tighten requirements for gambling ads and other regulated categories.
In Meta, this is felt through new waves of bans and account restrictions, repeated checks, and general instability of ad accounts. At the same time, the platform is strengthening control ahead of the US midterm elections, so in Q3 every new wave of restrictions feels especially sharp for the market. There is no confirmed direct connection between the current storm and the elections, but the overall level of platform control is clearly higher right now. How Meta is preparing for the 2026 US midterm elections
In Google, the pressure comes from several directions at once. In addition to stricter gambling ad certification, teams are increasingly facing additional checks and verifications. BOV requests may appear even on already running accounts, and repeated reviews are increasingly becoming part of the normal launch process.
For iGaming, this is especially sensitive, because one additional verification can stop a campaign that is already ready to run, while problems at the account level often come down not to the creative, but to the infrastructure itself: domains, company data, manager account, and the history of connected accounts.
A similar movement can be seen in other niches as well. Google is expanding financial services advertiser verification to new markets, and for some companies, it is necessary to confirm licenses, registration data, and the actual connection between the advertiser and the product. Google update on financial services advertiser verification
Bing should not be seen as a source without additional bureaucracy either: gambling ads require separate approval, confirmation of a license or a relationship with the license holder, and changes in advertiser data may lead to a new review. Microsoft Advertising requirements for gambling ads
Taboola has not publicly announced any separate mass cleanup, but the platform constantly checks content and placements for compliance with its rules. So what teams are now experiencing as stronger moderation is better confirmed through internal practice. Taboola Publisher Policy
For platforms, not only the ad itself is becoming more important, but also who stands behind it, what infrastructure it runs on, and how transparent the entire chain around the advertiser is.
And for iGaming, this is especially sensitive, because any additional confirmation, repeated review, or account-level problem immediately affects launch speed and the ability to maintain volume.
In Meta, this is felt through new waves of bans and account restrictions, repeated checks, and general instability of ad accounts. At the same time, the platform is strengthening control ahead of the US midterm elections, so in Q3 every new wave of restrictions feels especially sharp for the market. There is no confirmed direct connection between the current storm and the elections, but the overall level of platform control is clearly higher right now. How Meta is preparing for the 2026 US midterm elections
In Google, the pressure comes from several directions at once. In addition to stricter gambling ad certification, teams are increasingly facing additional checks and verifications. BOV requests may appear even on already running accounts, and repeated reviews are increasingly becoming part of the normal launch process.
For iGaming, this is especially sensitive, because one additional verification can stop a campaign that is already ready to run, while problems at the account level often come down not to the creative, but to the infrastructure itself: domains, company data, manager account, and the history of connected accounts.
A similar movement can be seen in other niches as well. Google is expanding financial services advertiser verification to new markets, and for some companies, it is necessary to confirm licenses, registration data, and the actual connection between the advertiser and the product. Google update on financial services advertiser verification
Bing should not be seen as a source without additional bureaucracy either: gambling ads require separate approval, confirmation of a license or a relationship with the license holder, and changes in advertiser data may lead to a new review. Microsoft Advertising requirements for gambling ads
Taboola has not publicly announced any separate mass cleanup, but the platform constantly checks content and placements for compliance with its rules. So what teams are now experiencing as stronger moderation is better confirmed through internal practice. Taboola Publisher Policy
For platforms, not only the ad itself is becoming more important, but also who stands behind it, what infrastructure it runs on, and how transparent the entire chain around the advertiser is.
And for iGaming, this is especially sensitive, because any additional confirmation, repeated review, or account-level problem immediately affects launch speed and the ability to maintain volume.
What do the US elections have to do with this?
This is one of the most obvious versions of what is happening.
The US midterm elections take place in November 2026, and the largest platforms are already strengthening control in advance. Meta spoke back in February about election preparation, additional safety measures, and restrictions for political ads. Google also separately announced in September that it was strengthening the protection of its services against abuse during the election period.
How Meta is preparing for the 2026 US midterm elections
How Google is supporting the 2026 US midterm elections
But no one has confirmed a direct connection between the elections and the current bans of iGaming accounts. More likely, several processes have simply overlapped: platforms are preparing for the political season and strengthening checks, while gambling, finance, and other regulated categories are also receiving new advertising and verification requirements.
At the same time, the election version is regularly discussed inside the market. Teams have already seen similar periods of increased control around previous election cycles, so some media buyers connect the current storm specifically with platform preparation for November. But for now, this remains only a hypothesis.
Ivan, Team Lead FB at Profit Rental:
“Right now, there are several opinions in the market: that the storm will ease in mid-to-late October, that this is already the new Meta reality, or that the situation will only normalize after the US elections.”
Anton, Team Lead Google at Profit Rental:
“Before US elections, restrictions from large platforms have increased before. So I would not rule out that part of the current pressure is connected to this period. But I would not say that elections are the only reason for what is happening. Based on what we see, a more noticeable normalization may start after the elections — closer to mid-November, but this is more of a working hypothesis than an exact forecast.”
So right now, it is more important not to try to guess the exact date when the storm will end, but to assume that a higher level of control may remain for some time.
The US midterm elections take place in November 2026, and the largest platforms are already strengthening control in advance. Meta spoke back in February about election preparation, additional safety measures, and restrictions for political ads. Google also separately announced in September that it was strengthening the protection of its services against abuse during the election period.
How Meta is preparing for the 2026 US midterm elections
How Google is supporting the 2026 US midterm elections
But no one has confirmed a direct connection between the elections and the current bans of iGaming accounts. More likely, several processes have simply overlapped: platforms are preparing for the political season and strengthening checks, while gambling, finance, and other regulated categories are also receiving new advertising and verification requirements.
At the same time, the election version is regularly discussed inside the market. Teams have already seen similar periods of increased control around previous election cycles, so some media buyers connect the current storm specifically with platform preparation for November. But for now, this remains only a hypothesis.
Ivan, Team Lead FB at Profit Rental:
“Right now, there are several opinions in the market: that the storm will ease in mid-to-late October, that this is already the new Meta reality, or that the situation will only normalize after the US elections.”
Anton, Team Lead Google at Profit Rental:
“Before US elections, restrictions from large platforms have increased before. So I would not rule out that part of the current pressure is connected to this period. But I would not say that elections are the only reason for what is happening. Based on what we see, a more noticeable normalization may start after the elections — closer to mid-November, but this is more of a working hypothesis than an exact forecast.”
So right now, it is more important not to try to guess the exact date when the storm will end, but to assume that a higher level of control may remain for some time.
What media buyers should do right now
There is no need to panic or stop working. But building launches as if the market still worked the same way it did six months ago is already risky.
Do not tie all volume to one funnel
One ban or repeated review should not stop the entire spend.
That is why it is worth preparing backup options for key elements in advance: domains, landing pages, funnels, and traffic sources. The point is not to create endless infrastructure, but to avoid restarting the launch from zero when a problem appears.
What to do with Facebook
Against the background of the current storm, it is now more logical to:
— warm up ad accounts before launch;
— reduce unnecessary actions inside BM;
— use quality assets;
— avoid launching a large number of accounts at once;
— increase volume gradually;
— avoid touching what is already working steadily.
It is also important to take into account the problems with pixel transfer between Business Managers. If the infrastructure strongly depends on this scheme, it is better to have a backup option in advance.
What to do with Google
Here, it is especially important to calculate not only the price of an account, but also the cost of downtime.
If a working account is already delivering volume, losing it is not just the need to buy a new account. It means campaign stops, repeated learning, additional checks, certification risks, and time lost on restoring the launch.
That is why at higher volumes, it makes sense to move away from mass disposable infrastructure toward more sustainable setups:
— use accounts with spend history;
— build stable account infrastructure;
— avoid repeated proxies, numbers, template websites, and identical patterns at scale;
— prepare data and documents for checks in advance;
— avoid building the launch in a way where one problematic signal connects dozens of accounts at once.
A separate point is certification. For gambling, finance, and crypto, checks are increasingly becoming part of the normal launch. If a platform requires a license, domain confirmation, business confirmation, or confirmation of the advertiser’s connection to the product, it is better to close this in advance — not after a ready campaign has already stopped on review.
Anton, Team Lead Google at Profit Rental:
“Right now, the task is no longer to take as many cheap accounts as possible and keep replacing them after bans. Teams need to look for infrastructure and approaches that live longer. The longer an account works, the more time the campaign has to learn properly, build history, and reach working volume. That is why a more expensive setup at the start may eventually be more cost-effective than constantly replacing accounts. From our side, we continue helping teams launch in these conditions: we provide our agency accounts, connect to verifications, and try to reduce downtime as much as possible if additional checks appear during work.”
Keep alternative sources ready
If all volume sits only on Meta or Google, any storm immediately becomes a problem for the entire business.
That is why it is better to test new sources in advance, not at the moment when the main one has already dropped.
Unity, Mintegral and other networks work here not only as additional volume, but also as insurance against dependency on one source.
If the infrastructure starts costing the team more than the buying itself, it is worth reconsidering not only accounts, but also the market, vertical, or working model.
Do not tie all volume to one funnel
One ban or repeated review should not stop the entire spend.
That is why it is worth preparing backup options for key elements in advance: domains, landing pages, funnels, and traffic sources. The point is not to create endless infrastructure, but to avoid restarting the launch from zero when a problem appears.
What to do with Facebook
Against the background of the current storm, it is now more logical to:
— warm up ad accounts before launch;
— reduce unnecessary actions inside BM;
— use quality assets;
— avoid launching a large number of accounts at once;
— increase volume gradually;
— avoid touching what is already working steadily.
It is also important to take into account the problems with pixel transfer between Business Managers. If the infrastructure strongly depends on this scheme, it is better to have a backup option in advance.
What to do with Google
Here, it is especially important to calculate not only the price of an account, but also the cost of downtime.
If a working account is already delivering volume, losing it is not just the need to buy a new account. It means campaign stops, repeated learning, additional checks, certification risks, and time lost on restoring the launch.
That is why at higher volumes, it makes sense to move away from mass disposable infrastructure toward more sustainable setups:
— use accounts with spend history;
— build stable account infrastructure;
— avoid repeated proxies, numbers, template websites, and identical patterns at scale;
— prepare data and documents for checks in advance;
— avoid building the launch in a way where one problematic signal connects dozens of accounts at once.
A separate point is certification. For gambling, finance, and crypto, checks are increasingly becoming part of the normal launch. If a platform requires a license, domain confirmation, business confirmation, or confirmation of the advertiser’s connection to the product, it is better to close this in advance — not after a ready campaign has already stopped on review.
Anton, Team Lead Google at Profit Rental:
“Right now, the task is no longer to take as many cheap accounts as possible and keep replacing them after bans. Teams need to look for infrastructure and approaches that live longer. The longer an account works, the more time the campaign has to learn properly, build history, and reach working volume. That is why a more expensive setup at the start may eventually be more cost-effective than constantly replacing accounts. From our side, we continue helping teams launch in these conditions: we provide our agency accounts, connect to verifications, and try to reduce downtime as much as possible if additional checks appear during work.”
Keep alternative sources ready
If all volume sits only on Meta or Google, any storm immediately becomes a problem for the entire business.
That is why it is better to test new sources in advance, not at the moment when the main one has already dropped.
Unity, Mintegral and other networks work here not only as additional volume, but also as insurance against dependency on one source.
If the infrastructure starts costing the team more than the buying itself, it is worth reconsidering not only accounts, but also the market, vertical, or working model.
Will it ease in October?
The market is already repeating the familiar phrase: “Well, it should ease in October.”
Maybe. Some waves of bans may indeed become weaker.
But relying only on this is risky. Even if the current storm calms down, the changes themselves will not disappear: platforms have already tightened requirements for certification, verification, and advertising infrastructure, while Meta and Google are entering the final phase of preparation for the US midterm elections.
Ivan, Team Lead FB at Profit Rental:
“Right now, there are three main opinions in the market about when the storm will end. The most optimistic one is that the situation will start easing in mid-to-late October. The second opinion is that the storm may no longer end in the usual sense, and this is the new Meta reality, especially when it comes to Business Managers. And the third version is that the situation will stabilize only after the US elections are over. At this point, it is impossible to say for sure which scenario will turn out to be correct.”
Anton, Team Lead Google at Profit Rental:
“If we look at what we saw during previous US elections, I would rather look toward mid-November. After the elections are over, platform pressure may begin to decrease, and the situation may gradually normalize. But it is definitely not worth relying on a specific date here — this is more of a reference point based on previous periods than a forecast.”
Maybe. Some waves of bans may indeed become weaker.
But relying only on this is risky. Even if the current storm calms down, the changes themselves will not disappear: platforms have already tightened requirements for certification, verification, and advertising infrastructure, while Meta and Google are entering the final phase of preparation for the US midterm elections.
Ivan, Team Lead FB at Profit Rental:
“Right now, there are three main opinions in the market about when the storm will end. The most optimistic one is that the situation will start easing in mid-to-late October. The second opinion is that the storm may no longer end in the usual sense, and this is the new Meta reality, especially when it comes to Business Managers. And the third version is that the situation will stabilize only after the US elections are over. At this point, it is impossible to say for sure which scenario will turn out to be correct.”
Anton, Team Lead Google at Profit Rental:
“If we look at what we saw during previous US elections, I would rather look toward mid-November. After the elections are over, platform pressure may begin to decrease, and the situation may gradually normalize. But it is definitely not worth relying on a specific date here — this is more of a reference point based on previous periods than a forecast.”
What is the takeaway?
Q3 2026 showed one thing clearly: waiting for the market to return to a “normal state” is no longer a working strategy.
What matters much more is:
— how quickly the team can rebuild the launch;
— whether there is backup capacity for accounts, domains, and funnels;
— how stable the infrastructure is;
— whether there are alternative sources;
— and whether the team can keep volume if one of the channels starts storming again.
At Profit Rental, we build our work around exactly this logic: we help media buyers get through periods like this, provide agency accounts for Google and Meta, help with verifications, and connect if BOV, certification, or repeated review appears during work.
If you are now looking for more stable accounts or want to test new sources, message us in the bot. We will look at which option fits your funnel and volume best.
What matters much more is:
— how quickly the team can rebuild the launch;
— whether there is backup capacity for accounts, domains, and funnels;
— how stable the infrastructure is;
— whether there are alternative sources;
— and whether the team can keep volume if one of the channels starts storming again.
At Profit Rental, we build our work around exactly this logic: we help media buyers get through periods like this, provide agency accounts for Google and Meta, help with verifications, and connect if BOV, certification, or repeated review appears during work.
If you are now looking for more stable accounts or want to test new sources, message us in the bot. We will look at which option fits your funnel and volume best.
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