Have you chosen a Moloco DSP source?
Now don't make a mistake with the agency
Understanding the key criteria for choosing an agency for an effective launch in Moloco
Дата обновления: 12/10/2019
Publication date: 03/03/2026
Author: Profit Rental
Reading time: 16 min
СОДЕРЖАНИЕ
Introduction
Moloco is a smart DSP platform where almost everything is built around automation and data. The main goal is to launch and optimize advertising campaigns with minimal manual control.
If in Facebook you can play with audiences, interests and creatives, in Moloco almost everything is tied to data and events. The algorithm itself decides who to show ads to, based on the probability of a specific action: registration, purchase, deposit or any other event you transmit.
This is what media buyers love about Moloco:
The algorithm only works if you have properly configured tracking, stable event transmission, and enough data for training.
That's why, after deciding to launch in Moloco, the key question is not just "how to get in," but also "who to work with and what infrastructure to use." It's important to choose a partner who can help you navigate the learning phase without wasting your budget at the start.
Next, we'll discuss how to choose an agency and what red flags to avoid, so that your launch in Moloco is not an expensive experiment, but a well-thought-out growth strategy.
If in Facebook you can play with audiences, interests and creatives, in Moloco almost everything is tied to data and events. The algorithm itself decides who to show ads to, based on the probability of a specific action: registration, purchase, deposit or any other event you transmit.
This is what media buyers love about Moloco:
- you can optimize for a deep event (deposit, purchase, FTD) instead of clicks “for a report”;
- access to a huge amount of in-app, as Moloco has dozens of In-app networks connected (Mintegral, IronSource, Unity Ads, etc.);
- automatic real-time rate adjustments;
- scalability in Tier-1 GEO: a lot of traffic, good conversion;
- AI optimization, where the algorithm selects the audience based on the transmitted events.
The algorithm only works if you have properly configured tracking, stable event transmission, and enough data for training.
That's why, after deciding to launch in Moloco, the key question is not just "how to get in," but also "who to work with and what infrastructure to use." It's important to choose a partner who can help you navigate the learning phase without wasting your budget at the start.
Next, we'll discuss how to choose an agency and what red flags to avoid, so that your launch in Moloco is not an expensive experiment, but a well-thought-out growth strategy.
Agency Account VS Independent access
Go directly: theory and reality
When you decide to launch on Moloco, the first question is: go directly or through an agency. Theoretically, direct access is possible. Practically, it is complicated, long and unlikely.
Moloco is not Facebook or Google, just register and start pouring will not work. It is not a source for “test”. It is a closed ecosystem with strict validation of advertisers and a high entry threshold. Without a registered company, confirmed turnover and a full package of documents, the chances of approval are minimal.
To get access, you need to:
Individual accounts without a company and confirmed turnover are often not verified.
The platform also has minimum budget thresholds: at the entrance, you must confirm your readiness to work with a tangible spend (usually in the thousands of dollars). Moloco needs a partner with an understandable structure and scale, and not a test launch from $1000-$1500.
It is possible to complete all the verification on your own without a partner or agency, but in practice, this either takes months or results in a rejection.
But let's say you're one of the lucky ones and you've been granted an appointment. What's next? Well, you may encounter the following restrictions and inconveniences:
As a result, any operational process, such as replenishing your balance, setting up postback, or approving an app or creative, can take days or weeks.
In ML, time is money. During the algorithm's training phase, any pauses, stops, or technical errors directly impact the optimization model. Delays in communication are not just inconvenient; they represent lost money and a loss of profitability.
What does working through an agency give you?
Working through an agency is all about speed and process control. With an agency, you can get:
This reduces the path from problem to solution by several times. And for a machine learning source, this is critical: pauses, errors in signals, and delays in unscrewing can affect the learning phase and degrade the final optimization model.
In Moloco, it's not about just gaining access to the office. It's about controlling the speed of processes.
When you decide to launch on Moloco, the first question is: go directly or through an agency. Theoretically, direct access is possible. Practically, it is complicated, long and unlikely.
Moloco is not Facebook or Google, just register and start pouring will not work. It is not a source for “test”. It is a closed ecosystem with strict validation of advertisers and a high entry threshold. Without a registered company, confirmed turnover and a full package of documents, the chances of approval are minimal.
To get access, you need to:
- registered legal entity
- complete business verification;
- confirm your advertising goals;
- show compliance with platform policies;
Individual accounts without a company and confirmed turnover are often not verified.
The platform also has minimum budget thresholds: at the entrance, you must confirm your readiness to work with a tangible spend (usually in the thousands of dollars). Moloco needs a partner with an understandable structure and scale, and not a test launch from $1000-$1500.
It is possible to complete all the verification on your own without a partner or agency, but in practice, this either takes months or results in a rejection.
But let's say you're one of the lucky ones and you've been granted an appointment. What's next? Well, you may encounter the following restrictions and inconveniences:
- The account is blocked in the first few days before the full package of documents and company confirmation is provided.
- Application upload restrictions: you can only add applications to your account that have not previously been added to other Moloco accounts; if an application has already been uploaded to another account, it may not be possible to re-moderate it.
- It is not possible to make a handshake (AppsFlyer approval in the Moloco network) without approval from the specific workspace from which the upload will be made.
- Lack of help and support from the source itself
As a result, any operational process, such as replenishing your balance, setting up postback, or approving an app or creative, can take days or weeks.
In ML, time is money. During the algorithm's training phase, any pauses, stops, or technical errors directly impact the optimization model. Delays in communication are not just inconvenient; they represent lost money and a loss of profitability.
What does working through an agency give you?
Working through an agency is all about speed and process control. With an agency, you can get:
- resolving operational issues within a few hours through a personal manager;
- approval of creatives and applications in hours, not days;
- prompt assistance in technical configuration: MMP, postback, events, and attribution;
- recommendations on campaign structure, optimization strategies, and scaling;
- the ability to enter with large budgets without artificial limits;
- Launch support by specialists with real In-App experience.
This reduces the path from problem to solution by several times. And for a machine learning source, this is critical: pauses, errors in signals, and delays in unscrewing can affect the learning phase and degrade the final optimization model.
In Moloco, it's not about just gaining access to the office. It's about controlling the speed of processes.
How to choose a partner to work with Moloco
Choosing an agency or landlord to work with Moloco is a strategic decision. It affects not only the stability of launches, but also the speed of scaling, budget protection, and overall results. Here are the key criteria to consider:
1. Direct contract with the source, not a chain of resellers
Key criterion: the partner must have direct access to advertising accounts, without buying them from other agencies. In the market, there is often a scheme where the account goes through 2-3 intermediaries, and in the end, you pay a commission to the entire chain instead of sending this money to the spend.
If there are intermediaries between you and the source, it almost always means:
A direct contract with a source provides control, stability, and the ability to quickly resolve technical and commercial issues without unnecessary intermediaries.
2. Practical expertise of agency employees in In-App
Access to an office is not valuable in and of itself. The value lies in the expertise of its use.
The partner must be familiar with:
Expertise is not just words on a website, but proven practical experience, case studies, and understanding of the launch infrastructure.
3. Support: from the first launch to stable ROI
Issuing an office is just the beginning. A true partner:
4. Quick responses to your problems
In the affiliate industry, time is directly converted into money. Many agencies respond with delays or are unavailable on weekends and holidays, but traffic does not stop based on the calendar. If a campaign drops on a Saturday evening, waiting until Monday means losing budget.
We believe that the partner should:
Efficiency directly affects the stability of campaigns and the safety of the budget.
5. Technological efficiency and automation of certain processes
A modern agency is not only about people, but also about infrastructure.
The availability of technological solutions significantly reduces risks and simplifies work. Our bot automatically notifies you about the approval and rejection statuses of your creatives, informs you about the moderation of your ads, warns you when your balance is close to zero, and promptly stops your campaigns when your budget is depleted.
Additionally, our proprietary solution, the Profit Mentor* AI bot, allows you to quickly identify weaknesses in your campaigns and save time on manual analysis.
*How our AI-bot Profit Mentor helped to scale in Moloco and to cast more than 50$k per month can be read here.
6. Consultation on campaign structure
This is already a high level of service — when they are ready to call you, analyze statistics in real time, and discuss the structure of your account with your permission.
The key is transparency and respect for your data. A partner should not access your account without your consent, change your settings, or analyze your connections without your knowledge.
1. Direct contract with the source, not a chain of resellers
Key criterion: the partner must have direct access to advertising accounts, without buying them from other agencies. In the market, there is often a scheme where the account goes through 2-3 intermediaries, and in the end, you pay a commission to the entire chain instead of sending this money to the spend.
If there are intermediaries between you and the source, it almost always means:
- additional financial costs;
- delays in resolving operational issues;
- limited transparency on conditions and opportunities;
- increased risks of blockages and sudden restrictions.
A direct contract with a source provides control, stability, and the ability to quickly resolve technical and commercial issues without unnecessary intermediaries.
2. Practical expertise of agency employees in In-App
Access to an office is not valuable in and of itself. The value lies in the expertise of its use.
The partner must be familiar with:
- technical integration (MMP, postback, events, attribution);
- procurement strategies and the logic of Moloco's ML algorithms;
- campaign structure for different optimization goals;
- scaling and managing large budgets;
- working with various verticals and traffic sources.
Expertise is not just words on a website, but proven practical experience, case studies, and understanding of the launch infrastructure.
3. Support: from the first launch to stable ROI
Issuing an office is just the beginning. A true partner:
- accompanies you during the first launch phase,
- helps with optimization,
- enabled in non-standard situations,
- supports during zooming.
4. Quick responses to your problems
In the affiliate industry, time is directly converted into money. Many agencies respond with delays or are unavailable on weekends and holidays, but traffic does not stop based on the calendar. If a campaign drops on a Saturday evening, waiting until Monday means losing budget.
We believe that the partner should:
- stay in touch during critical moments;
- be available to solve issues on weekends and outside of standard working hours;
- make decisions quickly without lengthy negotiations;
- quickly solve problems within the source.
Efficiency directly affects the stability of campaigns and the safety of the budget.
5. Technological efficiency and automation of certain processes
A modern agency is not only about people, but also about infrastructure.
The availability of technological solutions significantly reduces risks and simplifies work. Our bot automatically notifies you about the approval and rejection statuses of your creatives, informs you about the moderation of your ads, warns you when your balance is close to zero, and promptly stops your campaigns when your budget is depleted.
Additionally, our proprietary solution, the Profit Mentor* AI bot, allows you to quickly identify weaknesses in your campaigns and save time on manual analysis.
*How our AI-bot Profit Mentor helped to scale in Moloco and to cast more than 50$k per month can be read here.
6. Consultation on campaign structure
This is already a high level of service — when they are ready to call you, analyze statistics in real time, and discuss the structure of your account with your permission.
The key is transparency and respect for your data. A partner should not access your account without your consent, change your settings, or analyze your connections without your knowledge.
7. A human approach and normal working communication
Working with an agency is not just a transaction, but a collaboration. It's not just about the tools, but also about the attitude.
Regardless of the budget size, it is important to:
- human relations were built;
- respectful communication was maintained;
- there was no formal or arrogant approach;
- The team was interested in your results, not just your turnover.
A true partnership is based on transparency, regular dialogue, and a common goal: growing your performance and maintaining a stable economy.
Kostya, tech support at Profit Rental: “We have expertise not only in sources, but also in various areas: applications, technical support, creatives, strategy, РК settings, and working with different sources. We understand how all of this fits into one system. We are always ready to call you, explain and show you where the errors are and how to fix them. It is important for us not just to provide you with a workspace, but to help you achieve results.”
🚩RED FLAG: When to Run Away from an Agency
1. There is no transparency regarding commissions.
If you can't clearly explain the structure of fees, the conditions for depositing and withdrawing funds, or if there are hidden charges or vague wording, it's a red flag. All financial conditions should be clear in advance, without any surprises for withdrawals, turnover, or additional services.
2. No help with configuration.
Just giving you an office is no longer even a basic level of service. A partner should be interested in your results: help you at the start, get involved in solving problems, and, if necessary, call you and accompany the launch process. If you can't reach support for several hours or are left alone with a problem, it's worth considering changing your rental.
3. There are no cases or real expertise.
If a partner doesn't have any confirmed cases, numbers, or understanding of how the source works, it's a significant risk. It's not just about providing an account, but also about understanding the algorithms, formats, learning logic, and scaling. This depends heavily on the infrastructure and team's level.
4. There is an internal booking department*.
If a partner has their own buying team, it can be a conflict of interest. In this case, you may not be the only priority, as the partner may be scaling their own buying efforts and testing hypotheses on the same infrastructure.
When an agency has its own buying team, there is always a risk of competition for resources, attention, and decision-making speed. A partner who does not have their own buying team is typically focused on delivering results for their clients rather than developing their own buying efforts in parallel.
When it comes to infrastructure and support, it's important to understand where "partnership" ends and the team's internal priorities begin.
*We talked about this in detail in our article: "Buying + Agency: how it affects your profit”.
What does cooperation with a strong partner look like?
We understand that there is no such thing as an ideal. However, there are clear guidelines that can help you determine whether you are dealing with a simple issue or a team that is genuinely interested in your results.
We asked several teams what perfect collaboration means to them. Their names have been removed at their request.
Customer #1:
"For me, everything starts with transparency. I come in and I'm immediately given clear terms: fees, deposits. No hidden charges or 'let's discuss it later.' We're pouring in big budgets, so it's crucial for me that the support team doesn't ignore me but responds quickly and to the point. In our industry, speed is money. If communication slows down, so does the economy."
Customer #2:
“Three things are important to me: no internal bidding, quick communication with source support, and prompt approval of applications and creatives.”
Customer #3:
"I've only recently joined Moloco, so it was important for me to understand how the source works. I needed recommendations from these experts: on events, settings, and the logic of the source. There were technical aspects that needed to be addressed. I also had many questions about app design, and they helped me with that as well. For me, the ideal partner is someone who can answer even the most unusual questions."
If you can't clearly explain the structure of fees, the conditions for depositing and withdrawing funds, or if there are hidden charges or vague wording, it's a red flag. All financial conditions should be clear in advance, without any surprises for withdrawals, turnover, or additional services.
2. No help with configuration.
Just giving you an office is no longer even a basic level of service. A partner should be interested in your results: help you at the start, get involved in solving problems, and, if necessary, call you and accompany the launch process. If you can't reach support for several hours or are left alone with a problem, it's worth considering changing your rental.
3. There are no cases or real expertise.
If a partner doesn't have any confirmed cases, numbers, or understanding of how the source works, it's a significant risk. It's not just about providing an account, but also about understanding the algorithms, formats, learning logic, and scaling. This depends heavily on the infrastructure and team's level.
4. There is an internal booking department*.
If a partner has their own buying team, it can be a conflict of interest. In this case, you may not be the only priority, as the partner may be scaling their own buying efforts and testing hypotheses on the same infrastructure.
When an agency has its own buying team, there is always a risk of competition for resources, attention, and decision-making speed. A partner who does not have their own buying team is typically focused on delivering results for their clients rather than developing their own buying efforts in parallel.
When it comes to infrastructure and support, it's important to understand where "partnership" ends and the team's internal priorities begin.
*We talked about this in detail in our article: "Buying + Agency: how it affects your profit”.
What does cooperation with a strong partner look like?
We understand that there is no such thing as an ideal. However, there are clear guidelines that can help you determine whether you are dealing with a simple issue or a team that is genuinely interested in your results.
We asked several teams what perfect collaboration means to them. Their names have been removed at their request.
Customer #1:
"For me, everything starts with transparency. I come in and I'm immediately given clear terms: fees, deposits. No hidden charges or 'let's discuss it later.' We're pouring in big budgets, so it's crucial for me that the support team doesn't ignore me but responds quickly and to the point. In our industry, speed is money. If communication slows down, so does the economy."
Customer #2:
“Three things are important to me: no internal bidding, quick communication with source support, and prompt approval of applications and creatives.”
Customer #3:
"I've only recently joined Moloco, so it was important for me to understand how the source works. I needed recommendations from these experts: on events, settings, and the logic of the source. There were technical aspects that needed to be addressed. I also had many questions about app design, and they helped me with that as well. For me, the ideal partner is someone who can answer even the most unusual questions."
7 commandments of the perfect partner
- Don't hide your commissions or suddenly increase your payments.
- Don't ignore your buyer during a drawdown.
- Do not enter the office without permission, and do not tamper with the settings.
- Don't say "try increasing the budget" for any problem.
- Explain, don't be smart.
- Help them learn, don't demand a profit on the second day.
- Think about the client's outcome, not just your own turnover.
And yes, the ideal is rare. But if a partner follows at least most of these principles, it becomes much calmer and more profitable to work.
We know how to build partnerships
Moloco is a source where every detail is important: correct tracking, stable event transmission, understanding of learning logic, and the speed of responding to problems. Any delay, any technical error, or any pause in communication is not just an inconvenience. It's money.
You don't just need an office. You need infrastructure and a team.
You can get access and be left alone with the algorithm. You can wait for weeks for answers, figure out the technical details on your own, catch dips, and wonder what the reason is. Alternatively, you can work in a system where processes are well-organized, questions are resolved quickly, and the learning phase is monitored.
Subscribe to our Telegram channel to learn how to choose the right agency and build a setup that actually scales.
We build work so that you don't waste resource on fighting with infrastructure. So that you can focus on the link, creatives and strategy, and not on waiting for answers and solving technical bottlenecks. So that scaling is a logical continuation of stable work, and not an accident.
If you want a result, not just access, contact us via the bot.
We will analyze your case, connect the infrastructure, and set up the launch so that Moloco works for you, not against your budget.
You don't just need an office. You need infrastructure and a team.
You can get access and be left alone with the algorithm. You can wait for weeks for answers, figure out the technical details on your own, catch dips, and wonder what the reason is. Alternatively, you can work in a system where processes are well-organized, questions are resolved quickly, and the learning phase is monitored.
Subscribe to our Telegram channel to learn how to choose the right agency and build a setup that actually scales.
We build work so that you don't waste resource on fighting with infrastructure. So that you can focus on the link, creatives and strategy, and not on waiting for answers and solving technical bottlenecks. So that scaling is a logical continuation of stable work, and not an accident.
If you want a result, not just access, contact us via the bot.
We will analyze your case, connect the infrastructure, and set up the launch so that Moloco works for you, not against your budget.
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