Tyver is a ad spy tool for finding advertising creatives on Facebook, Instagram, Threads and other Meta platforms. It collects ads in its own database, regularly updates it and helps users find effective ads and competitors’ approaches using search filters.

The main purpose of a spy tool is to reduce the time spent on market research. Instead of manually browsing ads across different sources, you can set the search parameters you need and get a selection of relevant ads. You can then analyze the offers, creative approaches and ad copies they use.

Tyver is primarily designed for media buyers who launch advertising campaigns themselves. However, the service can also be useful for marketers, e-commerce store owners, SMM specialists and anyone who wants to keep an eye on advertising trends in their niche.

How Does the Ad Creative Search Work

Each ad comes with information about the advertising campaign. You can view the creative itself, the ad copy (which can be translated into any language with a single click), the link and the dates when the ad was active. This is enough to understand how an offer is presented and assess how effective a particular approach is

You can also find related creatives by fan page, domain or IP address for each ad. You need to select the parameter and click on the ad. A new page of ads with various offers and geos will open.

This makes it possible to gather more information about a specific advertising campaign and explore other ads from the same competitor.
Tyver also provides additional statistics for ads shown to users in the EU, including audience distribution by reach, gender and age.

What Data and Filters Are Available

Tyver offers more than 20 filters. You can start analyzing competitors’ ads by searching for keywords. Options for both broad and exact-match searches are available here. Ads can also be filtered by country, creation date and active period.

The next section includes the general settings for competitor ad searches: ad format, CTA, placements and whether a Lead Form is included. These options help narrow the results down to a specific type of ad, for example, you can show only video ads or ads with a particular call to action.

Fine tuning is useful for a deeper analysis of advertising creatives:

Fanpage ID or name helps you find ads launched from a specific Facebook page.
App/App Store lets you search for ads promoting specific apps with separate options for the App Store and Google Play.
Domain zone/domain is useful when you want to find ads for a specific website or limit the results to a particular domain zone.
In link is one of the most useful filters for media buyers. It searches ads by URL fragments such as pixel_id=, sub1=, utm_source= or ad_id=. These parameters are often used for tracking which makes it easier to distinguish ads used in media buying from regular advertising run by stores, brands and bloggers.
Language lets you filter ads by language and research a local market.
E-commerce platform helps you find ads from online stores built on a specific platform such as Shopify or Bitrix.

By combining these parameters when searching for creatives, you can narrow the results down to the most relevant ads.

Finding Facebook Creatives in Tyver

You can search for creatives in Tyver’s Facebook spy tool across any vertical: enter your keywords and apply the filters. However, advertising approaches vary from one niche to another, so let’s have a closer look at how this works in practice using gambling and nutra as examples.

Gambling
Tyver’s creative database has a dedicated filter for gambling slots making it easy to find popular offers. Select the options you need and browse the ads to see which advertising approaches are used repeatedly. For example, let’s take Chicken Road, Gates of Olympus and Plinko. You can see recurring approaches such as showcasing winnings, highlighting the offer and bonuses, and even featuring football stars.

In Energy Joker ads we can see another effective approach: the ad shows a messenger conversation in which one person brags to another about a big win.

For Penalty Duel the creatives more often focus on showcasing the gameplay itself and the emotions it evokes.
Any search results can be further filtered by reach and the number of active days. This helps separate random ads from creatives that have achieved significant reach and are still running. As a result, the entire offer-finding process takes no time at all.

Nutra
When searching for nutra ads in this Facebook spy tool, it’s best to start with keywords. There are several approaches you can use.

Search by product name. For example, if you search for Boneflex (a joint pain relief product) the results will show creatives related to the corresponding health problems.

Search by active ingredient. Searching for Orlistat (used in weight-loss medications) will also bring up a variety of creative approaches, including before-and-after images, separate before or after shots, experts and doctors as well as product packaging.

Search by illnesses and problems related to excess weight, joint health, blood sugar levels, vision, blood pressure, sleep and more. For example, searching for Vision support will return creatives that show both the problem itself and potential ways to solve it.

After searching by keyword, you can narrow down the results using additional filters depending on exactly what you want to find. For example, searching for Melatonin and applying filters for сщгтекн (Bulgaria), active days (10+), format (image), placements (Instagram and Threads) and excluding Lead Forms returns just five creatives.

Only one of them shows the product directly. The others are not visually related to sleep at all, yet they have a reach of 100,000+ and have been active for more than 20 days. Each creative is accompanied by a personal story about sleep problems and how they were resolved. This approach looks quite effective.

Filtering makes it possible to build a selection of creatives for virtually any offer and see which advertising ideas deliver results.

Conclusion: Is Tyver Worth Using in 2026?

Facebook ad spy tool Tyver is worth trying if you regularly work with Meta advertising and spend a lot of time searching for creatives. Its advanced filtering system helps you quickly find relevant ads and analyze the approaches used by other advertisers.

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