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Launching and scaling traffic in IronSource

tips from Profit Rental experts

Дата обновления: 12/10/2019
Publication date: 06/08/2025
Author: Profit Rental
Время прочтения: 5 мин
Introduction
IronSource is an advertising network that delivers consistent results regardless of geography, vertical, or creative format. As part of the Unity ecosystem, it provides high-quality in-app traffic without fraud, flexible CPA optimization, and a high conversion rate.
The advertising platform is connected to over 88% of the top mobile games in the United States, and IronSource's total monthly audience reaches 2.5 billion users. In comparison, Facebook's monthly audience was 3 billion in 2024.
With proper management, traffic from IronSource can provide an ROI of 60% to 150%, thanks to accurate analytics and bid management.
However, there is an important caveat. It is almost impossible to access IronSource from the outside. Even large teams often use agency accounts for reliability, speed, and simplicity.
Advantages of working with ironSource
1. Flexible optimization for key events
IronSource offers a wide range of options for optimizing ads for install, registration, or deposit.
2. Flexible bidding
Individual bids for each app. Instead of a blanket disablement, prioritize levels and fine-tune sources for efficient budget allocation.
3. Direct publishers
Work with apps directly without intermediaries. This reduces the cost of CPI compared to DSPs and makes traffic more affordable for the same volume.
4. Minimum fraud and zero bans
The platforms carefully monitor traffic, so there is almost no fraud. And most importantly, there are no bans or rejects like in Facebook.
5. Long-lasting advertising campaigns
It is enough to set up a combination once: choose an offer, select an app, and create a creative, and the campaign can run smoothly for 1-3 months without any interference.
What Verticals Can You Work With in IronSource

  • iGaming (casinos, betting)
  • Dating — native formats work well in games
  • Finance — investments, trading, and banking offers
  • Utilities — VPN, antiviruses, cleaners
  • E-commerce, especially with a focus on mobile applications
  • EdTech / Learn2Earn — educational platforms, quizzes, and mini-games with engagement
  • Health & Fitness — apps for healthy living, weight loss, and meditation
  • Entertainment / Streaming — TV shows, videos, music, live apps
Tips for launching, scaling, and optimizing from our Head of support with iGaming launch experience, who earned \$309k in profit through Profit Rental accounts:
1. Запускаем кампании с форматами CPI и tCPI. На каждую кампанию — 4–6 креативов. Чтобы обеспечить равномерный спенд, дробим креативы по разным кампаниям. Это даёт шанс протестировать все варианты, а не только те, которые алгоритм выберет первым.
2. Начинаем со ставки выше средней по GEO на 30–50%, чтобы стабильно выигрывать аукцион в первые дни. Потом — корректируем по результатам.
3. Используем настройку “передача событий”. Это позволяет вывести отдельные колонки по количеству регистраций и депозитов и также для того, чтобы было проще видеть и расставлять ставки по паблишерам исходя их полученных событий.
4. Отключаем креативы, которые сливают бюджет без результата.
5. Удаляем паблишеры с низким IPM — например, если при 500 кликах нет ни одного инсталла и добавляем в блэклист тех, кто даёт слишком дорогие регистрации/депозиты.
6. Повышаем ставки паблишерам с хорошей конверсией, чтобы увеличить объём и снижаем ставки "на грани" паблишерам, чтобы дать приоритет более эффективным.
7. После обучения кампаний переходим к оптимизации по tCPE для повышения эффективности рекламных кампаний.
Benefits of working with IronSource with accounts from Profit Rental
+ Startup Help
We don't just rent out accounts - we deliver results. We'll help you with integration, settings, provide instructions on the source, and suggest ways to scale. Our goal is your profit.
+ Quick apruv of creatives
We help you pass moderation even with “tough” creatives. You don’t have to wait several days — just write to support, and we will promptly resolve the issue..
+ Instant start
We will promptly provide access to your account, help you launch your traffic, and provide you with recommendations for filling your account.
+ Support with 7+ years of launch experience
No dead support chats. Our technical specialists are media buyers with extensive experience in launching traffic. They will help you at every stage, from simple questions to complex technical issues. You will receive practical advice and full support until you achieve profit.
+ Smart Assistant Bot
The Telegram assistant notifies you about approvals of your advertising campaigns, apps, and creatives, shows the balance balance and controls its consumption to avoid budget overflow, and stops advertising campaigns when the limit is reached.
Conclusion

ironSource is an advertising network that offers a wide range of options for optimizing, scaling, and testing your hypotheses.
It is not easy to get access to it, and the ability to work with multiple advertising accounts at once is rare.
We, Profit Rental, issue ironSource accounts, help with the launch, share proven approaches and help you get into the plus side.
Do you want to rent a Moloco DSP account and launch traffic with professional support and help?
Write to us in the bot!
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