Against the backdrop of a highly competitive environment, increased requirements for traffic quality from advertisers, legal restrictions in different countries, and stricter moderation rules by advertising platforms, in-app sources have become an attractive alternative. This trend is expected to continue in the future, driven by the growing number of mobile device users, advancements in targeting technologies, and the growth of the mobile app market.
In-app sources offer a stable platform for launching advertising campaigns worldwide (Tier-1, Tier-2, and Tier-3), allowing for virtually unlimited traffic scaling. Thanks to the advanced anti-fraud system, in-app sources guarantee high-quality traffic.
One of these sources is the IronSource advertising network from Unity. The service offers webmasters effective tools for optimizing advertising campaigns, thereby ensuring maximum conversion and revenue growth.
At the same time, working with the platform involves a high entry threshold. The platform has a strict moderation system set by the source developers. Even large teams prefer to work through the Rental Profit agency offices. Over the years of cooperation with IronSource, our company has gained extensive experience that we are ready to share with our partners.

How to start traffic in ironSource

To launch a campaign, our team of technical specialists will register a personal account for you.
The following steps are required to launch the campaign:

1. After receiving your account login and password, you need to visit the website auth.ironsrc.com/login. Enter your details and click "Log in".

2. Set up attribution
The process of assigning a click/install/event to specific users
- Account (bottom left) → API → copy data.
- Transfer this data to a mobile attribution service (tracker) - Adjust, AppsFlyer and others.
- Add events (events) → get attribution link.
Done! Postbacks are set up.

3. Add an app and set up an ad campaign
- In the taskbar on the left, select IronSource Ads → MMP → New Campaign.
- Set up the campaign:
Add an attribution link
Add a creative.
Send it for moderation.
Done.
You can also choose targeting options:
Select the ad unit type
Select the operating system and device type
Set the duration of the ad

How to set up ironSource bidding

Bidding is the ability to set a bid for a campaign, and in the case of IronSource, it can be set for each publisher individually. This is the most advanced technology for purchasing traffic today.
IronSource supports integration with trackers (which trackers to use). Bidding allows you to manually set the desired bid for each publisher. This helps you control your expenses during the launch phase and ensure that you stay within your budget.

Bid settings are the most basic part of the job. The bidding process in IronSource supports manual assignment of prices for impressions or installs, either directly in the campaign interface for each publisher or by uploading a CSV file.
Increase your bids where you see good conversions and decrease them where you don't have the desired target events.

Tips for working with ironSource

Scale your campaign by focusing on the most effective combinations: publisher plus creative.
High-quality creative is half the battle. Don't be afraid to experiment with different approaches. It's a good idea to localize your ad to the country where it will be displayed. Start by incorporating both rewarded video and interstitial formats. This will increase your reach.
The bidding tool allows you to quickly add publishers with low IPM to the blacklist and those with stable or high IPM to the whitelist.

Заключение

ironSource features:
Wide coverage of countries and regions.
Precise targeting by publisher.
No bots or fraud.
Detailed real-time analytics.
Choose to optimize your ad campaigns by paying for installs or impressions.

However, access to the platform is severely limited, and our team, Profit Rental, is the only provider of agency accounts on the market.
If you want to launch advertising campaigns in IronSource quickly and profitably, contact Profit Rental for an account! Our experts will guide you through the process of working with the account and optimizing your campaigns, allowing you to focus on the most important aspect: earning profits from efficient traffic acquisition.

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