Until a couple of years ago, In-App was perceived as a territory of experiments. I started up, looked at it, and made a conclusion. Sometimes lucky, sometimes not.
But in 2026, the market finally matured. Competition has grown, budgets are higher, mistakes are more expensive, and the tolerance for” guessing “ has almost disappeared. Sources like Moloco are no longer about luck and quick hypotheses. They are about discipline, analytics, and the ability to read data before the negative becomes critical.
At this point, many teams had the same question: how to make decisions faster and more accurately, without drowning in numbers?
It was from this request that Profit Mentor emerged, not as another report or dashboard, but as a tool that helps the media buyer understand what is happening in campaigns here and now, and what to do about it next.

What is a Profit Mentor for a Moloco DSP account?

Profit Mentor is an artificial intelligence created specifically for working with the Moloco DSP cabinet. The bot analyzes ad campaigns, identifies weaknesses, and makes specific recommendations for optimization.
The main task of Profit Mentor is to translate raw data from the Moloco DSP dashboard into clear actions. Instead of spending hours studying tables with numbers, baer gets a ready-made analysis: what works, what doesn’t work, and what needs to be changed.

Why is it even needed?

If you send traffic to Moloco, then the familiar situation looks like this: the campaign is running, the numbers are there, but it is not clear what exactly is happening.

Profit Mentor closes this pain. It helps you understand exactly where the budget is being lost, see which creatives and bundles are really pulling the economy, and quickly prioritize what to edit, what to disable, and what to scale.

Instead of hours of manual analysis, there is a structured picture and clear recommendations.

Who the Profit Mentor was created for

The tool is designed for different categories of specialists:
Solobuyers who manage multiple campaigns at the same time and want to reduce the time spent on routine analysis.
Teams of media buyers, where it is important to have a unified understanding of the effectiveness of campaigns and quickly exchange information.
Team leaders and managers who need an objective picture of all launches without delving into the details of each campaign.
Beginners in Moloco DSP who want to avoid common mistakes and quickly reach a stable plus.

Key features of Profit Mentor

Automatic campaign analysis
Profit Mentor checks all active campaigns in the Moloco DSP dashboard on a daily basis. The bot tracks key metrics: CPI, CTR, CR, ROI, LTV, and other performance indicators.
The system automatically compares current results with historical data and detects anomalies. If a certain metric starts to deteriorate, Profit Mentor immediately sends a notification with an analysis of the reasons.
GEO benchmarks
One of the most useful features is the comparison of indicators with market benchmarks for each region.
For example, when launching a campaign in Italy, Profit Mentor displays:
● Average CPI for your vertical in this GEO
● Normal CTR level
● Expected conversion rate
● Typical ROI
This allows you to immediately assess how competitive your bundle is, and not spend your budget on obviously weak options.
Working with blacklist
Profit Mentor analyzes the effectiveness of each publisher and inventory. Based on this information, the bot generates recommendations for blacklist — a list of sources that consistently show poor results.
How it works:

Profit Mentor tracks the conversion rate from each publisher
Identifies sources with consistently low ROI
Generates a ready-made list to add to blacklist
Offers the best time to apply changes

Identifying weak creatives
Visually, a creative may look attractive, but not bring results. Profit Mentor analyzes hundreds of metrics to determine which elements of the creative aren’t working.
The bot evaluates:
● Matching the creative to the GEO target audience
● Relevance of mechanics and gameplay
● Technical quality of production
● Compliance with current market trends
Ligament analysis
Profit Mentor evaluates the effectiveness of the entire bundle: offer + creative + targeting settings. The bot detects which element reduces overall efficiency and suggests optimization options.

How Profit Mentor saves your budget

Early detection of problems
Traditionally, the buyer notices problems when the campaign has already gone into a significant negative area. Profit Mentor detects negative trends at an early stage, when losses are still minimal.
Example: If the CPI starts to grow by 15% while maintaining other metrics, Profit Mentor will immediately warn you about this and offer you to check creatives or targeting.
Optimize your test budget
When launching new bundles, Profit Mentor helps you determine the optimal test budget. Based on the analysis of similar campaigns, the bot recommends how much you need to spend to get statistically significant results.
Reduced analysis time
According to our data, the average buyer spends 2-3 hours a day manually analyzing campaigns. Profit Mentor reduces this time to 15-20 minutes — the bot does all the routine work on its own.

Differences from standard Moloco DSP analytics

The Moloco DSP cabinet provides extensive analytics, but the interpretation of data is left to the manager. Profit Mentor takes the next step — not just showing the numbers, but explaining what they mean and what to do with them.
Key differences:

Contextualization of data-Profit Mentor takes into account the specifics of the vertical, GEO, and campaign stage
Prioritizing issues — the bot identifies the most critical issues that require immediate attention
Specific recommendations — instead of general tips, Profit Mentor provides step-by-step instructions
Predicting results — based on historical data, the bot predicts the development of the situation

Integration with workflows

For solo buyers
Profit Mentor becomes a virtual assistant that:
● Prepares a daily summary of all campaigns
● Reminds you of the necessary actions
● Keeps a history of all changes and their results
● Suggests hypotheses for testing
For teams
In teamwork, Profit Mentor solves several important tasks:
● Unified reporting system — all team members see the same data and metrics
● Standardization of processes-the bot helps you build a unified approach to analysis and optimization
● Accelerating the training of beginners-Profit Mentor explains the logic of decision-making with concrete examples
● Effective communication — ready-made reports and recommendations make it easier to discuss campaigns

Technical features

Data Security
Profit Mentor works in read-only mode and does not make changes to the Moloco DSP account directly. All recommendations are passed to the manager for manual application.
Frequency of updates
Data is updated every 4 hours, which ensures that the analysis is up-to-date while maintaining the load on the Moloco API.
Supported metrics
The bot analyzes all the main metrics of the Moloco DSP dashboard:
● Financial metrics: Spend, Revenue, ROI, ROAS
● Performance metrics: Impressions, Clicks, Installs, CPI, CTR
● Quality metrics: Retention, LTV, Events, Conversions
● Technical metrics: Fill rate, Win rate, CPM

Usage cases

Launching a new GEO
When expanding to a new region, Profit Mentor helps you:
● Determine realistic KPIs based on benchmarks
● Choose the best creative approaches
● Avoid common mistakes for this GEO
● Quickly scale work bundles
Optimize running campaigns
For campaigns in the active phase, Profit Mentor offers:
● Gradually increase your budget with yandex. Metrica control
● Rotate creatives based on their effectiveness
● Fine-tuning your targeting experience
● Balancing between volume and quality
Restoring fallen campaigns
If the campaign is no longer effective, Profit Mentor:
● Analyzes the history of changes
● Determines the point where the deterioration started
● Offers options for returning to the working state
● Calculates the required budget for resuscitation

Restrictions and requirements

What Profit Mentor DOESN'T Do

It doesn't make decisions instead of a baer — it only provides information and recommendations
It does not guarantee profit — efficiency depends on the quality of the source data and the actions of the buyer
It does not replace expertise — a deep understanding of the market and vertical remains with the specialist
Doesn't work with other DSPs-the tool was created specifically for the Moloco DSP cabinet

Requirements for effective work
In order for Profit Mentor to show maximum efficiency, you must:

High-quality tracking setup — accurate data on conversions and events
Regularly updating creatives — up-to-date content for analysis
Adequate test budgets — enough data for statistically significant conclusions
Attention to recommendations — system application of bot tips

Future development

In 2026, it is planned to:
Enhanced analytical capabilities — deeper work with machine learning to predict trends
Integration with additional data sources — connecting external data about the market and competitors
Personalization of recommendations — taking into account the individual work style of each buyer
Simplified interface — more intuitive interaction with the bot

How to Start using Profit Mentor

Profit Mentor is available within the Profit Rental ecosystem. To enable it, you must:

Be a Profit Rental client with a rented Moloco DSP cabinet
Launch the Profit Mentor Telegram bot via the START button
Get access to dashboards and reports

After we link your Moloco account to the bot and your Telegram, Profit Mentor automatically starts analyzing all campaigns and provides the first reports within 24 hours.

Conclusion

Profit Mentor does not promise miracles and "easy plus".It does not replace the team's thinking, experience, or expertise. But he does the main thing-removes chaos.
It helps you see problems faster, stop non-working bundles earlier, understand the market through benchmarks, and scale without losing control. It translates numbers into decisions and reduces the impact of subjective feelings where the cost of an error is measured in thousands of dollars.

With the growing competition and complexity of the In-App advertising market, such tools are becoming a necessity for those who want to work efficiently and scale without losing control over metrics.

In 2026, the winners are not those who take more risks, but those who build the system. Not those who "feel", but those who understand what is happening.
Profit Mentor is a tool for exactly this kind of work: calm, conscious and controlled.

Profit Mentor takes working with the Moloco DSP cabinet from experimental mode to managed growth mode, where every decision is based on data, not on intuition or luck.

If you want to launch correctly and with a profit, write to us.
We will grant you access, activate Profit Mentor, and in the bundle cabinet + our support + Profit Mentor you will get a system that helps you achieve stable results, and not rely on luck.

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